The team “accidentally” launched Honey when an engineer, who was hired to help bug testing the technology, posted a link to the extension on Reddit. The app’s launch wasn’t as sweet as honey, though. Hudson and Ruan each put $50,000 into the business and developed the first working prototype within six weeks. He scoured the internet for a suitable coupon, but wasn’t able to find any suitable offer. The idea for Honey originated when Hudson tried ordering pizza for him and his kids. As a result, Business Week named him one of “Top Young Entrepreneurs Of Tech” in 2005 – alongside Mark Zuckerberg. It became the first nationwide digital camera rental service for events. In the mid-2000s, he started his first business named YouShoot. He held various tech and VC related positions, working as an analyst, associate, and project manager across various industries. Meanwhile, Hudson, who completed his college degree at Cornell and added an MBA from MIT later on, took the safer route. Prior to starting Honey, Ruan led multiple startups to exits, both as an employee and founder. Honey, headquartered in Las Angeles, was founded in 2012 by George Ruan and Ryan Hudson. Honey claims that its users save an average of $126 per year while getting an average discount of 17.9 percent per order.
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In case you’re not a fan of using a desktop device, Honey has also developed mobile apps, which are available on Android and iOS. The gift cards can be redeemed at over 5,500 partner stores, including Microsoft, eBay, or the Home Depot. Lastly, users can sign up to Honey Gold, which allows them to earn a digital currency (named Gold, if you haven’t guessed by now) and redeem it in exchange for gift cards. The extension even compares prices across different sellers on Amazon and surfaces the cheapest offer for any given product. Users, furthermore, can save desired items within the extension and be notified once Honey finds a discount for that product via its Droplist feature. Honey works together with over 30,000 retailers across categories such as fashion, electronics, groceries, travel, and many more. If it finds a suitable deal, it will apply the one that grants the highest amount of savings. Next, when arriving at the checkout page, click on the Honey extension and let it find the best possible deals on your behalf. Then, the user proceeds with shopping for any product that he or she desires. Signing up and using Honey is as simple as it gets.įirst, the user downloads the extension, which is available via the Chrome, Firefox, Safari, Edge, and Opera browser. The major advantage for the user is that he or she does not have to spend hours browsing the web to find coupons. When the user checks out, those discounts are automatically applied towards the purchase.
Honey is a browser extension that scans the web for coupons and discounts.
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